...Could that have been the moment when Whole Foods Market executives saw the writing on the wall? Or did the company just finally decide to live up to its 1998 promise to remove GE ingredients from its private label brands?
Either way, Mr. Mackey, go ahead, take a bow. Don’t get us wrong, we’re glad you’re going to require GMO labeling. But 2018? You can do better. In November 2013, voters in Washington State will get their say on mandatory GMO labeling, when I-522, another citizens’ initiative, appears on the ballot. Expected to pass in a state with widespread support from politicians, farmers and consumers, I-522 will require mandatory labeling of GMOs by July 2015. There’s no reason WFM, which already labels in its stores in the U.K., can’t implement labeling by 2015, too. Consumers shouldn’t have to wait five more years.